Skip to content
Wogenfels Consulting

Equity partnership · Acquisition · Digitalisation

Your craft. Our digital expertise.

Less admin, more time for your craft: we automate workflows, introduce AI employees and take care of marketing and customer acquisition. We are looking for smaller skilled trades businesses to develop as an active equity partner or through an acquisition.

AI-assisted depiction of Dominik Pototschnig at a workbench with a tablet and plan

For business owners

Put your skills into your craft.

Writing quotes, handling enquiries, organising jobs and finding new customers: there is plenty to do around the work itself. This is where we want to take responsibility.

  • You want more time for your craft and less paperwork.

  • You are looking for a partner for automation, marketing and customer acquisition.

  • You want to develop your business or plan your succession.

Our contribution

We put the digital work into practice.

We connect administration, software and customer acquisition. Together, we agree which responsibilities we take on and which workflows we automate for your business.

Automate administration

Capture enquiries, organise information and automate recurring office tasks to reduce manual data entry and follow-up work.

Introduce AI employees

Set up digital assistants for clearly agreed tasks, so you can retrieve information and start business workflows through chat or voice messages.

Connect the right software

Integrate existing tools and add custom applications so site measurements, job details and office work fit together.

Create quotes by voice

Turn your instructions into costed quote drafts using your services, pricing rules and measurements, ready for your review and approval.

Website, SEO & GEO

Develop your website and content so people, search engines and AI search can understand your offering and relevant prospects can reach you.

Marketing & customer acquisition

Build and manage digital marketing, campaigns and Google Ads around your services and capacity.

What your working day could look like

Run your business through chat. Create quotes by voice.

You set the direction; we build the workflows behind it. An AI employee can take your instructions, use your stored business data and prepare the next step.

  1. Describe the job

    Explain the job through chat or a voice message. The assistant asks for any missing details.

  2. Prepare the costing

    The AI uses your stored data and pricing rules to prepare a quote draft.

  3. Review & approve

    You check the services, costing and wording. Your approval triggers the agreed sending process.

Fictional example

Your voice message

Prepare a quote for the fence using the saved site measurements. Calculate materials and labour using our rules and send me the draft for review.

Your AI employee

The quote draft is ready. Materials, labour and services are listed. Please review the costing and wording. It will only be sent after your approval.

Ways to work together

An arrangement that fits your situation.

The type and size of the ownership stake, scope of work, your future role, valuation and any purchase price are individually negotiable and expressly agreed.

The shared goal: you earn more. So do we.

We want to develop the business so that you, as its existing owner, earn more than before and our contribution pays off too. Less administrative work and suitable new jobs should help make that possible.

Active equity partnership

We take an ownership stake and work on automation, marketing and customer acquisition. Equity in exchange for agreed services is one possible arrangement. We agree on the stake and responsibilities together.

Business acquisition

Considering a sale? An acquisition is also an option for us. We discuss business value, purchase price, handover and your potential continuing role together.

Combined arrangement

A purchase price, equity stake and operational services can be combined. We agree on responsibilities and how both sides share in the business’s development.

Next steps

Understand first. Decide together.

  1. Initial conversation

    Tell us about your business, your role and what you want to change.

  2. Potential & arrangement

    We review administration, quoting and customer acquisition, then discuss the financial goal and a suitable form of collaboration.

  3. Agree & implement

    We agree on services, responsibilities and terms. Implementation starts on that basis.

Questions before we talk.

Which businesses are you interested in?

We are particularly interested in smaller skilled trades businesses whose owners want more time for their craft. What matters is whether your plans fit our contribution in automation, marketing and customer acquisition.

Can I sell my business for a purchase price?

Yes, an acquisition is one possible arrangement. The purchase price, handover and your potential continuing role are agreed individually for each business.

How does equity in exchange for services work?

We discuss the work we would contribute in automation, software and marketing, and how it would be valued. The type and size of the stake, scope of work and responsibilities are individually negotiable and agreed together.

What do you mean by AI employees and running a business through chat?

We mean digital assistants that handle clearly defined tasks, such as retrieving job information, processing details from a voice message or preparing a quote draft. We configure them with suitable data access, rules and approvals for your business.

Can the AI calculate and write quotes?

We can set up a workflow that produces a costed quote draft from your instructions and stored business data. This requires your services, pricing rules and reliable job details. You review the draft and approve it before it is sent.

Will I earn more with an equity partner?

That is our shared goal: the business should develop so that you, as its existing owner, earn more than before and we benefit financially too. We discuss how automation, customer acquisition and the agreed terms should work together to achieve that.

Does my business need to be digital already?

We start with your existing processes and tools. Together, we explore where digitalisation could help and which steps fit your business.

Let us get to know your business

Tell us what you have in mind.

Start with a short message or book a conversation.

  • What does your business do?
  • Are you considering development, an equity partner or succession?
  • What change matters to you?