Digital Economy & Leadership (MSc.)
MCI | The Entrepreneurial School®. Focus: digital transformation, social media marketing, digitalisation.
About me
About me
Ing. Dominik Stefan Pototschnig, MSc.
Your partner for digitalisation, innovation and lasting growth.
A solid academic grounding, years of hands-on business experience and a real interest in digital transformation are what I bring to a project: helping companies work more efficiently, spend less and hold on to a competitive edge. My focus lies in the digital economy, process automation and the sensible use of modern technology.
As managing director of Wogenfels Consulting GmbH I work mainly with small and mid-sized companies — from reviewing how work flows today, through choosing the right systems, to putting artificial intelligence to use.
Education
Four stages of training
Industrial Engineering and Management (BSc.)
Carinthia University of Applied Sciences. Focus: process optimisation, technology integration.
Applied Computer Science
University of Klagenfurt. Focus: digital transformation, digitalisation.
Electrical Engineering, HTL (Ing.)
HTL Mössingerstraße. Focus: energy innovation, power electronics, e-mobility.
Certifications
Certified knowledge. Put into practice.
Digital strategy, administration, e-commerce and sustainable digitalisation: these qualifications complement my hands-on experience working with businesses.
Digital strategy
Certified Digital Consultant – CDC
Identifying digital opportunities, assessing a company's digital maturity and developing and supporting a suitable digitalisation strategy.
Valid until
Digital administration
Certified Digital Public Administration Expert
Digitalising administrative workflows, designing paperless processes and simplifying collaboration with public administration.
Valid until
E-commerce & social media
Certified eCommerce and Social Media Expert – CESE
Connecting digital business models, online sales and social media, with a clear understanding of audiences and their behaviour online.
Valid until
Sustainable digitalisation
KMU.DIGITAL & GREEN
Connecting digitalisation with sustainability: identifying opportunities for resource-efficient workflows and helping small and mid-sized businesses put them into practice.
2013
First steps in business
My working life began at 18 with a firewood business and my first online shop. The idea was to gain practical experience alongside school and to stand on my own feet financially. It worked, and it left me curious about what happens when e-commerce meets product development.
Out of that came a wooden wallet. I handled the entire technical side — design, choice of materials and production. To scale up manufacturing I arranged outsourcing to China and coordinated everything around it, while building an online shop and opening up sales through bricks-and-mortar retailers.
2017
Personalised gifts online
Over the following years I specialised in personalised wooden gifts. Photo engravings on wood came first, sold through Amazon. Several online shops and marketplaces followed, so the products reached a far wider audience.
At Christmas, pop-up stores in five shopping centres added a face-to-face channel and let customers see the products in person. The branch at PlusCity in Linz stands out; it traded until the coronavirus pandemic.
The range kept growing: UV prints on wood, personalised phone cases, wooden watches and key rings in a variety of designs. That creative streak made for distinctive products that went down well online and in store alike.
2021
HubSpot partner
The years before had taught me a great deal about sales processes and CRM systems. In 2021 I became an official HubSpot partner and founded the agency salespool consulting GmbH together with Florian Semmler.
Our focus was making sales processes efficient and keeping them that way. Great Place to Work was among our clients. We also ran complex data migrations between CRM systems such as Salesforce, helping companies put their systems on a future-proof footing and simplify how they work.
2022
A stake in mediapool
In 2022 I took a stake in mediapool mvp GmbH, a digital agency for recruiting, content production and digital consulting. With the team there I help mid-sized companies work more efficiently, attract new talent and grow on solid ground.
The portfolio runs from AI-supported social recruiting through tailored content strategies to practical training via the mediapool campus, alongside high-quality image films and data-driven processes that help companies reach their goals.
Quality is not an afterthought: mediapool is certified to ISO 9001 and recognised as an ÖCERT education provider.
In numbers
What has come of it
- Years in digital business consulting
- 10+Years in digital business consulting
- Projects completed
- 300+Projects completed
- Companies in the group
- 4Companies in the group
Sharing
Passing on what practice teaches
What works in real projects should not sit in a drawer. So I pass on what sales and hiring have taught me — through training at the mediapool campus and in two books on modern recruitment.
“Next-Level Recruiting: Generation Z & Alpha im Fokus” and “Mitarbeiter-Gewinnung 2023” are written for everyone who would rather receive applications than wait for them.
Today
Wogenfels Consulting GmbH
Today I run Wogenfels Consulting GmbH, based in Pribelsdorf near Eberndorf. The work centres on small and mid-sized companies: reviewing how they operate, introducing systems that fit, and using artificial intelligence where it genuinely takes work off the desk.
What stays with me from the earlier years is the owner's point of view. I know the effort behind every change and the pressure of making it happen while the business keeps running. That is why every project starts with the question of what actually pays off day to day.
Let’s go
Let’s find a better way together
A conversation costs nothing and brings clarity. Tell us where things are stuck — we will say honestly whether we can help.